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Guides

Selling online in Pakistan

What we've learned building commerce infrastructure here — payments, couriers, cash on delivery, and picking a platform. Written for sellers, not for search engines.

Getting started

How to sell online in Pakistan

A complete, practical walkthrough of starting an online business in Pakistan — what to sell, where to sell it, how to get paid, how to ship, and what it actually costs to begin.

Costs

What does an e-commerce website cost in Pakistan?

Nobody gives you a straight number, because the quote is not the cost. Here is every line item a custom build bills you for, the ones that never appear in the quote, and how to read a proposal before you sign it.

Comparison

Shopify alternatives in Pakistan — an honest comparison

Shopify is excellent software that was never designed for a Pakistani seller. Here is what actually breaks, what it costs you, and when Shopify is still the right answer.

Payments

How to accept EasyPaisa payments on your website

The difference between taking EasyPaisa by screenshot and taking it properly — what an integrated checkout does, what you need to apply, and the one mistake that will cost you real money.

Photography

How to take product photos without a photographer

Good product photos come down to light, background and angle — not an expensive camera. Here is how to shoot a whole catalog on a phone, and exactly what AI can and cannot fix afterwards.

Operations

How to reduce cash-on-delivery returns

A returned COD parcel costs you both legs of the freight and gets you nothing. Here are the five reasons parcels come back in Pakistan and what actually works against each one.

Marketing

How to sell on Instagram in Pakistan (and when to move beyond DMs)

Setting up the profile, posting what sells, handling "price?" comments and running DM orders without losing any — plus the ceilings, and when to add a store link.

Comparison

Daraz vs your own website: where should a Pakistani seller sell?

Marketplace traffic or owning the customer, a commission or a flat fee, and when each one wins — plus the common pattern of doing both, in sequence.

Growth

How to get your first 100 orders for a new online store

A staged playbook for a new store: sell to people who know you, then WhatsApp, content, a launch offer that rewards prepaying, reviews and sign-ups — ads last.

Marketing

WhatsApp for online sellers: orders, updates and COD confirmation

How Pakistani buyers use WhatsApp around an order, what to automate (confirmation, dispatch, COD checks), what never to, and how to set up the Business app.

Pricing

How to price products for selling online in Pakistan

Build your price up from every real cost, returns and ads included, with a worked example of a product that looks profitable and quietly loses money.

Payments

How to accept debit and credit card payments in Pakistan

The realistic ways a Pakistani seller can take card payments, why card numbers should never touch your site, and the redirect mistake that ships unpaid orders.

Payments

Taking bank transfer payments for online orders without getting burned

Bank transfer needs no gateway, which is exactly why fake screenshots work against it. The rules that protect you, and how to word them so honest buyers don't mind.

Policies

Writing a return and refund policy for a Pakistani online store (with a template)

What buyers need your return policy to answer, how to set each rule for what you sell, where to show it, and a plain-English template to fill in.

Delivery

How to choose a courier for your online store in Pakistan

Coverage where your buyers are, COD payout timing, returns, tracking and claims decide which courier suits you. What to compare, and how to test before committing.

Operations

Packaging for online orders: cheap, sturdy and on-brand

Packaging has three jobs — arrive intact, survive a refused COD trip back, look intentional. Materials by product, box sizing, sealing, labels and low-cost branding.

Operations

Inventory management for a small online store

Selling stock you don't have means cancellations and lost buyers. Track every variant, count weekly, set reorder points, and be honest about backorders and pre-orders.

Getting started

The online store launch checklist for Pakistani sellers

Everything to do in order — before you build, the build itself, testing every payment method, launch week and the first month — for sellers opening a store in Pakistan.

Fashion

How to start an online clothing business in Pakistan

Pick a lane, source in small batches, publish real measurements, count returns in your price and launch on Instagram first. A practical plan for a new clothing brand.

Content

How to write product descriptions that sell

A description's job is to answer the questions a buyer would otherwise ask in a DM. The structure to use, the facts to include, and a before-and-after example.

Growth

How to collect customer reviews that people actually believe

New stores have no reviews, and fake ones get spotted. When to ask, what to ask for, how to handle a bad review, and why reviews from verified buyers carry weight.

SEO

SEO for a small online store in Pakistan

What SEO can realistically do for a small store, the basics that matter most, what to ignore, and how to measure it in Search Console — no SEO package needed.

Domains

Choosing a domain name for your online store: .pk or .com?

Whether the domain matters, how .pk, .com.pk and .com compare, picking a name people can spell over the phone, where to buy it, and DNS in plain words.

Business models

Dropshipping in Pakistan: an honest guide

What dropshipping really looks like in Pakistan — local suppliers, thin margins, returns that land on you — and how to find, test and work with a supplier.

Digital

How to sell digital products in Pakistan

Courses, ebooks, templates and presets need no stock or courier, but bring copying, refunds and prepaid-only payment. How to price, deliver and protect them.

Services

Taking appointments and bookings online: salons, clinics, tutors and studios

Stop booking by WhatsApp back-and-forth. What an online booking flow needs, how to cut no-shows with prepayment, and how to handle walk-ins and cancellations.

Conversion

Abandoned carts: why buyers leave at checkout and how to bring them back

Why shoppers leave at checkout — surprise delivery fees, missing payment methods, long forms, slow pages — the fix for each, and how to win back the ones who still go.

Marketing

Facebook and Instagram ads for a small online store in Pakistan

Ads amplify what already sells. What to set up before spending, a simple first campaign, a fixed test budget, what to read in the results, and the traps that burn money.