Analytics

Revenue, Orders, Sales Tax, the revenue chart and the top-products list all read from the same set of orders: every order placed inside the period you picked at the top of the page, except the ones you cancelled and the ones that came back to you as returns.

Cash-on-delivery orders are counted from the moment they are placed, before the money reaches you - so Revenue is what you have sold, not what has cleared.

Refunds are subtracted from Revenue on the day you issue them, not the day the order was placed. That keeps finished periods from changing after the fact: refunding an old order lowers the current period instead, and a quiet day with a large refund can show negative revenue. Top Products is the exception - it still ranks item sales before refunds, because a refund is one amount against an order and is not tied to individual products.

Tip: changing the period changes which orders are counted, so the figures move together. A number that looks wrong is usually a period you did not expect.

The eye icon on a row of the Products page opens that product on its own - how it has sold, and, when it is bookable, everything booked on it.

The three tiles are units sold, revenue and how many orders contained the product, over all time or the last 30 or 90 days. Orders you cancelled and orders that came back as returns are left out, so the figures line up with your Analytics page. Like Top Products there, refunds are not taken off these tiles.

Booking and Rental products also get a Bookings section. List shows every appointment or stay with the customer, their contact details, when it is and its status. Month puts the same on a calendar; tap a day to see only that date. Open a booking to cancel it, mark it complete or mark a no-show, or jump to the order it came from.

Tip: on a phone, or if you prefer the menu, View insights sits in the row's menu as well.

The funnel follows one group of shoppers: everyone who created a cart during the period you picked. It then shows how far that same group got - how many reached checkout, and how many ended up placing an order.

1. Carts Created - every cart started in this period. This is the group the two rates below are measured against.
2. Cart to Checkout - the share of those carts that reached the checkout page.
3. Checkout to Order - of the carts that reached checkout, the share that ended in a placed order.
4. Overall Conversion - the share of all carts created that ended in a placed order.

A shopper who retries a failed payment is still one cart, so nothing is counted twice. Because every rate is a share of the carts created, none of them can go above 100%.

Tip: a cart created near the end of the period may be ordered after the period ends, so a very short period can understate your conversion. Compare 30 days for a fairer read.

There are two kinds of percentage on this page, and they behave differently.

Share percentages - the conversion funnel and the cart recovery rate - say "this many out of that many". They can never pass 100%, because a part cannot be bigger than the whole.

Growth percentages - the green or red "vs prev period" figure under Revenue - compare this period against the period of the same length immediately before it. These can go far above 100% and that is completely normal: +100% means you doubled, +400% means five times as much. A quiet previous period makes the jump look enormous.

Tip: when the previous period had no revenue at all there is nothing to compare with, so no growth figure is shown.

When a shopper leaves a cart behind, we email them a link back to it. This card counts the reminder emails sent over the last 30 days and how many of those carts came back and were ordered.

It is always the last 30 days - the period buttons at the top of the page do not change it. The recovery rate is the share of the emails sent whose cart was ordered, and Revenue Recovered is the value of those orders.

New Customers counts the people who joined during the period you picked. Total Customers is everyone who has ever signed up or ordered.

Returning Customers is the odd one out: it counts everyone with 2 or more orders across your whole history, not just the selected period. So it will not add up against New Customers, and it does not change when you switch period.

The Traffic tab counts the people browsing your store, not just the ones who ordered.

A visit is one trip through your store. It ends after 30 minutes with no activity, so the same shopper coming back in the evening is a second visit. A visitor is one browser: we remember it for a year, so someone who returns next week is counted once as a visitor and twice as a visit. A shopper who declines cookies is counted as a new visitor every time - nothing is remembered about them. Page Views counts every page opened across all those visits.

Bots, crawlers and floods from a single address are left out of every number here, so what you see is people. That also means the visit count on this tab and the visits on your bill always agree.

Location comes from the internet connection the shopper is on, not from their phone's GPS. It is usually right about the city and always right about the country, but a shopper on a VPN or on some mobile networks shows up somewhere else, and anything we cannot place is left out rather than guessed.

Sources group where visits came from:

• Direct - typed your address, used a bookmark, or came from a link we cannot see (many apps and messengers strip it).
• Search - a search engine.
• Social - a social network.
• Paid ads - an ad click. An ad on Google counts here, not under Search.
• Email - a link in an email campaign.
• Other sites - any other website that links to you.

Every figure can be compared with "vs prev period" - the window of the same length immediately before the one you picked, so 7 days is compared with the 7 days before it.

Conversion rate is the share of visits that ended in an order. It counts orders we could trace back to a visit, so it can read slightly lower than your order count on the Overview tab.

The Live tab is your store this minute. Visitors right now means browsers that did something in the last 5 minutes; someone reading one page quietly for longer drops off the count and comes back as soon as they click. The page refreshes itself every 10 seconds.

The shopper activity strip - carts, checkouts and purchases - covers the last 10 minutes, so you can watch a visit turn into an order.

Today's visits and orders both run from midnight, Pakistan time.

Numbers can lag a few seconds behind what a shopper is actually doing, and a very quiet store simply shows zeros.

Every plan includes a number of storefront visits per billing period: Free 2,000, Starter 10,000, Growth 50,000 and Pro 250,000. Only real visits count - bots, crawlers and floods never do.

You are warned twice: once at 80% of the allowance, and again when it runs out. Warnings arrive in the notification bell, and by email as well if you switch that on under Settings, Usage and add-ons.

On a paid plan your store keeps selling. Visits past the allowance are added to your next invoice at PKR 200 per 1,000. That extra is capped at one more allowance - a Starter store is never billed for more than 10,000 extra visits in a period - and past the cap the visits are still recorded and the store still sells, you are simply not charged for them.

On the Free plan the store pauses when the allowance runs out. Shoppers see a plain "this store is currently unavailable" page with nothing about billing on it, and the store owner gets an email the moment it happens. Your products, orders and settings are untouched and your admin panel keeps working normally.

A paused store reopens on its own, within a minute, as soon as it has room again - when you upgrade, when you buy a visits pack, or when the next billing period starts. There is nothing to switch back on.

Visit packs are on Settings, Usage and add-ons, next to the meter showing what you have used so far this period.