Choose and customise your theme

Pick a theme

Your theme controls how your storefront looks. In Settings → Theme you can choose from the available themes, which are grouped by the kind of store they suit — general, electronics, fashion, and more — so you can start from a design that already fits your products.

Changing your theme restyles the storefront without touching your products, orders, or customers — those stay exactly as they are.

Make it yours

Once you have chosen a theme, you can customise it to match your brand rather than settle for the defaults. The customisation covers the things that make a store feel like yours:

• Colours — set your brand's primary and secondary colours so buttons, accents, and highlights match your identity.
• Fonts — choose the typefaces used for headings and text.
• Sections — arrange the building blocks of your homepage, such as a hero banner, featured products, and categories, into the order you want.

Live preview

Customisation happens in the theme editor with a preview of your real storefront, so you can see changes as you make them before anything goes live. That means you can experiment freely — adjust a colour, reorder a section, try a different hero — and only publish once it looks right.

A practical approach

1. Choose the theme closest to the look you are after.
2. Set your brand colours and fonts first — they have the biggest effect.
3. Arrange your homepage sections to lead with what you most want buyers to see.
4. Preview on both desktop and a narrow, phone-sized width, since many customers will visit on their phones.
5. Publish when you are happy, then refine over time.

Keep it clear

The most effective storefronts are usually the simplest: a strong hero, a clear set of featured products, and easy navigation into your categories. Start clean, make sure your best products are easy to reach, and add flourishes only once the essentials read well.